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Episode Info:

How well do you understand your ideal client and what attracts them?
We all receive thousands of pieces of information every single day - I don't know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing - it filters out 99% of the things I'm bombarded with, so that I'm not overwhelmed and can focus my attention on what it thinks is important to me. Cool, right!

Now let's look at that with our marketing hat on. How do we stand out so that we're in the 1% that people pay attention to? What will make your message remarkable and interesting to your target audience?

On today's episode, I'm going to talk about building a deeper understanding of your ideal client and your target market.

Often, the thing that makes the difference, is exceptionally useful information that's engaging and memorable enough to motivate your audience to take action - come back for more of your information, build a relationship or deepen that relationship.

Let's explore this idea and find out how to better understand your ideal client.

Go to to get your very own Ideal Client Worksheet that will begin to transform your marketing.

Help share Tales of Marketing Transformation with others, by reviewing the podcast at and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.

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