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Episode Info:

In this episode, I’m really excited to have as my guest, Justin Blackman of Pretty Fly Copywriting. Justin specializes in analyzing and documenting brand voice. He uses a “Brand Ventriloquist Framework” to break down a person’s writing style so others can emulate it. Writers can use it to sound like their client or their business owner.

In our discussion, Justin and I talked about:

  • How to write from the perspective of your customer's situation
  • How reading online reviews can help with our writing
  • Why you should look at your fish

Listen to the podcast to learn more.

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