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Episode Info:

n this episode, I’m really excited to have as my guest, Murray Streets, Managing Director of digital marketing agency BC&F Dentsu. As an agency leader, Murray is committed to promoting the creation of an ‘always learning’ culture to enable the teams he leads to do their most effective work for clients. BC&F Dentsu aims to be distinctive in all they do and have an impressive list of clients as well as recognition from a variety of industry awards.

In our discussion, Murray and I talked about:

  • What makes an advertising message distinctive and stand out and engaging
  • Focusing on real measurable results, not vanity metrics
  • Finding opportunities by identifying unmet needs or a job that is hard

Listen to the podcast to learn more.

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