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Episode Info:

In this episode, I’m really excited to have as my guest, Eman Zabi a launch copywriter and founder of the Scribesmith. Eman started her career writing about climbing Mount Kilimanjaro, which then led to work as an outdoor copywriter before her love of research led her to work primarily in the the launch space.

In our discussion, Eman and I talked about:

  • Her research process which involves acting like the audience
  • What can be learned from the voice of the customer
  • Using humour and personality in copywriting

Listen to the podcast to learn more.

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