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Episode Info:

In this episode, I’m really excited to have as my guest, David Smulders who is the CEO of BiTQ, a company that helps you transform business data into valuable, actionable insights. David's mission is to Help leaders build an insight-driven world through the strategic management of data, enabling smarter decision making.

In our discussion, David talked to me about:

  • Selecting tools that are fit for purpose and present data in a way that it's both meaningful and insightful, to drive action
  • Starting from a clear identification of customer needs and challenges
  • Using the right data and the right information to make a difference

Listen to the podcast to find out more.

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