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Episode Info:

In this episode, I’m really excited to have as my guest, Christina Nicholson of Media Maven, which is a full-service public relations agency.  Christina and her team help their clients get greater visibility and enable them to connect with thousands of their ideal clients in moments instead of months.

Christina has been a journalist, TV news reporter and anchor, and based on her experience, she knows what the media want and what will get their attention. She's established relationships with journalism professionals across the USA and has used her experience and relationships to earn her clients publicity in a wide variety of media.

In our discussion, Christina talked to me about:

  • How to get the media's attention with very short pitches and following up on Twitter
  • What you need to do to turn publicity into profit
  • How it all starts with knowing your ideal client, serving your audience and building relationships

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