The Authority Elevator Podcast Podcast
About This Show
Welcome aboard The Authority Elevator, the podcast to help experts, speakers, authors, consultants and thought leaders to elevate their authority, reputation and value in the marketplace. Why settle for the next level when you can go way further?
Thank you for joining us on The Authority Elevator Podcast with Brett Jarman.
Most Recent Episode
The What, Who and Why of Authority Marketing
Aug 23 2017
If you’re good at what you do, you shouldn't need to do marketing, right? Wrong. If you're a consultant, speaker, author, thought leader – or anyone who makes a living being paid for your expertise – then you should be engaged in what’s know as ‘authority marketing’. But what exactly is authority marketing? And why should you be doing it?
In this post and on this podcast episode, we explore the What, Who and Why of Authority Marketing. You’ll discover how it really is the most simple, inexpensive and effective tool you should be looking at right now to grow your authority based business.Episode Highlights:
No matter how good you are at what you do, you can’t assume it makes you memorable
What is authority marketing?
Micro Celebrity - A micro celebrity can walk down the street and nobody knows him. But if he goes to a conference where his peers are, a good portion of them will recognise him. Being known in your industry is one of the goals of authority marketing.
If you can elevate your position to a micro celebrity status, it will put you in demand.
Who needs authority marketing?
4 reasons why you should use authority marketing
How authority marketing supports not interrupts
How authority marketing builds the attractor factor