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Lindsay Jurist-Rosner is CEO of Wellthy, a healthcare concierge. Wellthy connects family caregivers with their own private care coordinator — that means on demand expertise support, simplified family communication, and everything in one place on their own care dashboard. In this episode, Lindsay shares the powerful personal experience that compelled her to start her company, the one customer email that changed the entire basis of her business model, and the unexpected benefits of running a deeply mission-driven organization.

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