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One of the most controversial aspects of SEO is link building. While Google suggests that this should be an organic process, the reality has proven time and time again that to come across as authoritative to Google and other search engines, law firms need to work hard and spend big to generate links back to their website to stand out from the competition.

Ryan Klein from Market My Market joins Grace and Liel for a conversation on the value of backlinks and how to identify if a link is worth its asking price when a price is given. From finding valuable link opportunities within your network to auditing your competition and finding out who is linking back to them and why.

This is a conversation about demystifying link building and putting into perspective how much value you can expect from certain links and how to prevent this from becoming a distraction of other more valuable and controllable elements in your SEO strategy.

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