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Episode Info: The challenges of moving to mobile and digital is even more challenging for established companies, and startups can be more agile, but have far fewer resources. Don Bulmer has work for Shell, SAP and now is a CMO for a start-up. He has faced this issue from every angle. We talk about how he sees marketing organizations changing in the next few years and how marketers are adapting to the new digital landscape. Don talks about how he is using analytics and how he tries to make that data actionable. Don Bulmer is co-founder and chief marketing officer of Tribal Planet, which works at the intersection of cause, entertainment, mobile and commerce. The company builds mobile platforms that motivate consumers to perform actions for social good in exchange for rewards that drive measurable commercial transactions and brand lift.
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