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Episode Info: The Changing Mindset Of Rockstar B2B Marketers How you look at deep technology is important. B2B marketing gets a justified reputation for being a late adopter. That’s good and bad. Bad for the late to the game marketing professionals, but great for those willing to evolve. In this episode of B2B Marketing Martijn Pierik, Impress Labs’ Managing Partner in the Phoenix office, talks about how has the nature of communications and marketing campaigns changed in the last 5 to 10 years, and how must marketers adapt given the domination of mobile. Including how the mindset has changed from being campaigned-based to communications that’s real-time, on-going and adaptive, and the reality that marketing is no longer solely at the mercy of journalists to tell a brand's story as communicators incorporate Paid, Earned, Owned into their tool kit. Also, how the domination of mobile impacts how must marketers adapt. To read more, visit
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