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Episode Info: This week the B2B Marketing Show by Impress Labs looks at how Solar is changing as digital makes deep impacts. I talk with Tor “Solar Fred” Valenza, Chief Marketing Officer of Solar at Impress Labs. Tor addresses how Solar marketers must educate customers, build trust, and create community to convert more customers. We talk about: * What do you consider your marketing philosophy, and how has it changed? * As digital marketing evolves, how are brands’ marketing departments changing? * How has the relationship of an agency and the client changed in the last 10 years? * What are the biggest marketing challenges—and opportunities—in Renewable energy right now? How do you use social media platforms to your advantage? * How has your online presence evolved? * How else do you see digital marketing developing over the next three to five years? * Tell me about why you call yourself “Solar Fred” and why I see you wear a hat in all of your photos. To read more, visit
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