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Episode Info: Content Marketing Challenges and Opportunities In Life Sciences Regardless of industry, marketing doesn’t fundamentally change. It’s about your customer’s goals. Life Science is an industry where bringing marketing’s tools up to date is a slower process because of the reluctance to cross paths with regulations. While understandable, this is an outdated way of thinking. There are many Life Science companies using newer and more effective marketing techniques. The Life Science industry is changing as digital makes deep impacts. Impress Labs’ Beth Willers, Director for Life Sciences, is leading the charge and putting her clients at the forefront, all while staying in compliance. Beth is a communications professional with over a decade of diverse experience promoting and growing businesses. She is responsible for the direction of the Life Science Lab, orchestrating internal talent to deliver effective brand- and goal-driven communication programs for a portfolio of life science customers in the biopharmaceutical, chemical, facility process and single-use technology sectors. Her approach to each account is unique, but the goals remain the same: creating thought leadership within target markets and ultimately driving revenue growth. We talk with her about how she is doing that, and she shares how other senior communications and marketing professions can take advantage of the lessons she has learned.
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