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In today’s episode, Tracy speaks with Kelly Dobson, chief leadership officer of LeaderShift Inc, about “Maximizing Your Farm Results With Leadership Training.”

In Episode 68, a prequel to today’s episode, we spoke to Kelly about the importance of leadership on the farm in the episode titled “The Farm CEO.” We explored the fact that very few of us, especially farmers, consider our own leadership as a competitive advantage; however, research shows that farm leader effectiveness can account for as much as 1/3 of business performance. As farmers, we genuinely are the X Factor for massive change in our farming operation.

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