Steve Case tells The New York Times that his $150 million Rise of the Rest Fund is "not an impact fund." Our Returns on Investment roundtable takes on the contretemps that played out on the pages of ImpactAlpha. Good jobs, overlooked geographies, bottom-up innovation – that sounds like impact. Do funds have to measure (and report)? Who decides? Imogen Rose-Smith, David Bank and Brian Walsh take Rise of the Rest apart (and put it back together again).