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Episode Info:

EMS - Perception And The Psychology Of Free

It is often said that perception is reality. While there is a strong sense of truth in that statement, it is also arguable. Regardless, our perception and response to the concept of FREE are very related. The intersection dictates a lot in our business reality. In this episode Jess and I discussed the following: 

~Our perception and the concept of FREE

~The importance of using FREE as a tool in business

~Why humans are generally attracted to FREE things

~When to give things for FREE as a business

~When FREE hurts you as a person

~When FREE hurts a business

~Why some entrepreneurs give their services and products for FREE

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