The WordPress Photography Podcast
About This Show
The podcast for photographers looking to learn and do more with their WordPress photography websites. Conversations tailored to making WordPress more than just a tool and more of a part of your photography business.
Most Recent Episode
Episode 49 – Automating Lead & Client Nurturing w/ Mailchimp
3 days ago
In this episode, Scott walks through the process of using WordPress categories to target your photography business leads and photography clients using MailChimp.
If you aren't already using categories to segment your genre's of photography then get started doing it immediately. When category RSS feeds are combined with Mailchimp's RSS automation, that process of automation makes nurturing leads and clients painless.
Episode 38 - Engaging Video for your Photography Website w/ Daniel Usenko
Show Episode Transcription
Transcription was done by Rev.com
Welcome to Episode 49. My name is Scott Wyden Kivowitz, and today I want to walk you through an automation tip that you can do using your WordPress categories and MailChimp. Now, specifically what I want to talk about is, I on my own website, and on many of your websites, you have multiple genres of photography. For example, I actually do services for families. I do services for cake smash photos, which is basically child's first birthday. I do a cake smash session, and then also headshots for corporate client, for actors, and whatnot. What happens with these categories is that I actually have landing pages. Now, these are actually genres, not categories, specifically what I'm talking about, but they turn into categories. I have landing pages for each of these genres of photography. These genres actually educate the client, give them pricing packages, a little portfolio, a way for them to book me, some social proof, and whatnot.
Take a look at my family portrait landing page. I start with a bit about me and a family portrait of my family. Then I go into, right after that, a short portfolio of family portraits, and t
Rated 5 out of
I might be one of the hosts of the podcast, but I can honestly say that I’ve learned so much from each guest. This podcast has inspired me to do more with my WordPress site and continue to educate other photographers as much as I can.
Date published: 2016-05-05