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Finally, after generations of slavery, the Israelites leave Egypt, cross the sea, and escape the shackles of tyranny that had been binding them. Their freedom is hard-earned, and almost didn't happen. A clever marketing trick by the Holy One kept them from being scared and wanting to turn back to Egypt (at least in this instance!).

What was that secret and how can it help you in your own business?

Listen to this episode to find out!

"The Long Way Home" by Roger Hodgson and Richard Davies of Supertramp.

No copyright infringement intended.


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Wishing us all a Shabbat of peace - like our ancestors, it may take a long way home to get there, but it almost always feels good when we arrive.

Shabbat Shalom.

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