Welcome to episode #28 of Heads Up!, a weekly podcast summarizing research, writing and retweets that I think communicators will find interesting. Here are this week's stories: Does The Communications Industry Need Certification? (Alex Malouf) No, Your Employees aren’t Responsible for their own Engagement (Jason Lauritsen) Take ownership of your culture: 3 ways executives can lead by example (Autumn Manning) In 2017, your internal culture is your brand (David Mattin) Co-Create Change (John Sigmon) Infographic: The Power of Employee Social Advocacy (HR Daily Advisor) The Idea of the 'Digital Native' Is a Total Myth, Science Says (Jessica Stillman) All original links are also available at learnicology.com/headsup. But I don’t want this to just be what comes across my screen. If you see things you think I should talk about here, share them with me. Could be a new infographic. Or a great case study. Perhaps a webinar. Send a Tweet to @learnicology or an email with the link to email@example.com. Subscribe to ICology on Apple Podcasts or wherever you get your podcasts.