The Show Runner Marketing Podcast
About This Show
Recognizing top females in marketing, The Show Runner Network Podcast is a platform to share knowledge, inspiration and life lessons with others. Creating an accessible network of amazing business women and those that are thirsty for continued learning, Show Runner provides speakers and listeners with a mentoring opportunity through the podcast platform. The show’s host Kathy Cunningham, is a seasoned marketing professional, whose goal is to share the knowledge she has gained from owning and operating Advanced Marketing Strategies, an integrated advertising agency, for over 25 years.
Most Recent Episode
EP 13 Excel at Social Media at Every Level of The Sales Funnel - Kathi Kruse
Kathi Kruse, Founder-Kruse Control Inc, is a social media strategist, business consultant and author of "Automotive Social Business 2.0- How to Captivate Your Customers, Sell More Cars & Be Remarkable on Social Media.” Her passion for the car business spans a 25-year career managing successful dealerships in Southern California. Whether it is financial, operational, leadership, organizational, or customer experience, she always zeros in on what’s happening and how it affects the bottom line. In her free time, Kathi is an advocate for all animal welfare and is especially passionate about horses. Lessons you will learn from this interview: How to connect with the modern customer through social media. How to prepare and live through “The Retail Apocalypse.” Applying the See, Think, Do, Care Strategy to your communication efforts. Ester the Wonder Pig – a brand story. Improving customer service by implementing the correct high-end brand strategies. Resources for writing copy that sells. Clearing away the clutter so customers can engage. Common mistakes retailers are making with hyper-connected customers.