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Episode Info:

Do you know what culture is… and what it isn’t? Learn how to effectively improve your culture, get your Team motivated from the inside out, and drive better performance through cultural transformation in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit

Here’s a glance at what you’ll learn from Jason, Dean, and Joe in this episode:

  • How to motivate your people so they experience greater cooperation, less complexity and more achievement.
  • The 3 principles of culture change that increase productivity and align people better to outcomes and results.
  • How the environment shapes behavior, gets people to take action, and allows organizations to solve hard problems.
  • The process Jason implemented that increased engagement around innovation by 1000x in one organization.
  • How you can drive better performance with leadership tools that gain influence and increase your revenue.
  • One commonality shared by Elon Musk, Steve Jobs, Bill Gates and many of the richest people in the world.
  • What effective companies do to communicate and execute their mission in ways prospects and customers love.
  • The Myth of Culture and Values: Why culture is NOT values and why core values often fail in many organizations.
  • Three of the most important lessons Jason has learned over his career about change, getting results and success.
  • A method for identifying any niche or markets real needs and delivering solutions that are ‘scale ready algorithms’.
  • The ULTIMATE FORMULA for driving your vision, getting anything you want done, and reaching almost anybody.
  • How to stop feeling anxiety and overwhelm, and live an even clearer, connected, calmer, happier, more fulfilling life.


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