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Episode Info:

Joe Polish and Dean Jackson dive deep into the relationship between creativity and your definition of success.

Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/376.

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Why we’re about to see some of the most innovative experiences and virtual gatherings online.
  • Put your face on a sticker, stop touching your face during COVID-19, AND write million-dollar copy!
  • Why B. Jeffrey Madoff wrote his new book “Creative Careers: Making a Living with Your Ideas".
  • How to make more money, create greater impact, and experience more freedom using creativity.
  • The importance of purpose, perseverance, and stories when building a sustainable business.
  • B.R.A.N.D.: Dean shares what a brand REALLY is, the value of a brand, and how to create one.
  • What the greatest brands do, how they capture attention, and what they do to lock in loyalty.
  • The artistic myth of the lone genius and the firebolt AND the right-brain, left-brain myth.
  • Why “editing” can be so powerful for leading a simpler, more connected, more enjoyable life.
  • The first step to take when you’re building a sales funnel that attracts your ideal customer.
  • How to define SUCCESS so it has a long-lasting positive impact on your daily joy and happiness.

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