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Episode Info:

Average sucks. Learn how to discover who you really are and get what you really want in today’s episode of the I Love Marketing podcast.

Don't miss another episode of I Love Marketing, subscribe today at If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit

Here’s a glance at what you’ll learn from Michael, Dean and Joe in this episode: 

  • Michael reveals the biggest barrier people face in business and in life (and how to overcome it).
  • Your Outdated Life Plan: Here’s how to pivot and shift it to get what the REAL YOU wants TODAY.
  • How to change the way you think more easily and act so you experience more success and fun.
  • The difference between people who do something and those who do something CONSISTENTLY.
  • Why Michael wrote his new book Average Sucks and how it can help you transform your life.
  • The ONE THING controlling your day-to-day actions impacting your success and fulfillment.
  • Why your “Comfort Zone” is a perfectly orchestrated psychology that keeps you where you are.
  • Michael gives you the 3 simple steps you can take RIGHT NOW to raise and grow your average.
  • When working hard to try and do and be more is a bad idea and could make your life worse.
  • How to change your biochemistry through “Selected Adversity” in order to stretch and grow.
  • Why “CLOUDLANDIA” could be the biggest opportunity to make your dreams come true.
  • Joe shares a marketing idea you can use to 10x customer engagement in your business.
  • The first mentors Michael ever had and the most important lessons he learned from them.
  • One of the most important actions you can take if you feel you aren’t getting what you want.
  • What to do when you’re facing overwhelming challenges in your business and in your life.
  • The most powerful strategy Michael has ever learned for positively influencing your health.

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