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Episode Info:

Want to get in on the first-ever I Love Marketing Zoom Meet-Up? Well, here’s your chance! Get in on the action in today’s episode of the I Love Marketing podcast.

If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit

Here’s a glance at what you’ll learn from Joe and Dean in this episode: 

  • Dean gives his thoughts about virtual meetings and why they are poised to become more and more popular over time.
  • The D.O.S. Conversation: How identifying your clients’ D.O.S. can help you make better offers and transform your business.
  • Why a compelling offer is 10x more powerful than a convincing argument for making your sales and marketing 10x easier.
  • More cheese, less whiskers: How to find out what your audience wants and tap into the jetstream of personal compulsion.

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