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Episode Info:

Roland Frasier, Dean Jackson, and Joe Polish recognize that we will all be affected by the Coronavirus pandemic and its economic implications in some way, shape or form. Learn how they’re handling it with swift and decisive action in today’s episode of I Love Marketing.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/364.

Here’s a glance at what you’ll learn from Roland, Dean, and Joe in this episode: 

  • How to ADAPT in rapidly changing times - even if live events are your livelihood. 
  • How Roland handled the postponement of Traffic and Conversion Summit.
  • The 3 questions Roland FIRST asked himself when making the decision. 
  • The MINDSET that will get us out of an economic crisis. 
  • Why QUICKNESS and DECISIVENESS are necessary when taking action. 
  • Why cash flow, operations, and marketing shifts need to be assessed ASAP.
  • What Joe communicated in his latest TEAM HUDDLE in response to the times. 
  • How to deliver the deliverable no matter what. 
  • How to make the best operations and marketing decisions during tough times. 
  • Essentials, indulgences, deferrables and how your product determines your behavior. 
  • How to WIN with calm and focused intention. 
  • A lesson from a boxer about getting punched in the face. 

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