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Episode Info:

Want to increase your product’s price by up to 60 times? A good story may be the answer to do just that. Perry Belcher, the co-founder of Digital Marketer and the Traffic and Conversion Summit, shares how to tell a great story that works in today’s episode of I Love Marketing with Joe Polish.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit

Here’s a glance at what you’ll learn from Perry and Joe in this episode: 

  • How a high school dropout from Kentucky now makes millions of dollars a year.
  • An experiment was conducted where 200 products had STORIES added to their item description page, and some of these stories increased the price at which these items were sold by as much as 60X (60 TIMES!) 
  • THE 5 BIG IDEAS behind stories that performed the best.
  • How stories work, the 4 brain chemicals involved in storytelling, and how to write a great story (PLUS: The #1 rule when writing stories).
  • The Soap Opera Formula: How to write a story so compelling and engaging you’ll barely keep from buying your own product or service.
  • 3 Steps To Masterful Storytelling (INCLUDING: How to set a scene, the 4 primary characters to every successful story, how to shape your story, and much more).
  • A free app you can use to write much more effective copy AND get as much as a 100% bump in your email campaigns.

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