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Episode Info:

Jason Korman shares how to create a transformative, growth-centric, and lasting culture.  

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit

Here’s a glance at what you’ll learn from Jason and Joe in this episode: 

  • Why Jason started Gaping Void, how it influences people at scale and the tools entrepreneurs can use to transform their companies.
  • How to make change really happen in your company (PLUS: The secret to designing ideas that spread).
  • The interesting way Jason Korman and Hugh McLeod grew (and continue to grow) Gaping Void.
  • How to use language and drawings to get your point across in a simple way AND reinforce your message.
  • The 3 pieces of advice Jason would give to entrepreneurs who want to become even more successful.
  • Jason’s definition of “culture” and how to create a culture that drives better outcomes.
  • What to do FIRST if your company’s culture is unclear OR needs a massive overhaul.
  • ONE THING the greatest leaders and smartest CEOs of companies like Southwest Airlines, Zappos and Microsoft do to create enthusiastic employees, loyal customers, massive media and greater profitability.

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