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Episode Info: TRANSCRIPT: Okay. Google. Yeah. Yeah. Once again, the pachyderms are on the move and it’s time to make sure that you’re moving your feet so that you don’t get run over, left behind, or whatever applies to you. Let me ‘splain. Way back in the diz-ay I used to be really obsessed with trying to get information into the hands of the people whose websites I was building about online booking. Seemed to me, being the geek that I am, that online booking was a good thing. If only from this perspective, some people want to do it. I was thinking, you know it really doesn’t matter what you want. What matters is what they want. If there’s a sizable amount of people who would come sit in your chair and you don’t offer online booking, well they’re going to take their biscuits and put them in someone else’s chair. That made sense to me. Overtime I found out that some people just don’t want to do that, and that’s cool. Didn’t really push the issue whatsoever, however, it’s time for me to journey back in that direction because Google is doing something kind of interesting. They are continuously, continually, one more time again they’re trying to dominate the online space. Let me ‘splain what they’re doing this time. Do you have, or let me explain by asking a question first. Do you have your Goggle My Business stuff tight? Are you on the map? If I look up your name on the map, will I be able to find it or will I just have one of those little icons that says, “You are here.” If you go to Google My Business, and that’s google.com/business, can start the process with getting yourself on the map. It might be a little bit difficult. Might have a couple of struggles to make that happen because if you interpret Googles rules in a certain way you may think, “No, no. I can’t be on the map.”, and to that I said pshaw. Pshaw to you, because you are a business. You’ve got your own shingle. You collect your own fees. You do your own marketing. The only difference is you’re rocking it in somebody else’s chair. There’s no difference in my mind between you renting a chair from a salon owner and that salon owners who’s either leasing or doing a mortgage from someone else. In my mind, get your happy behind onto Google Maps. It’s only for this one reason, again going back to the fundamentals a
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