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We marvel at people who seem to have a way with their fellow humans. People who seemingly have others in the palm of their hands. What is it about individuals like this that capture our imagination and admiration?

It's not rocket science. But it does take a bit of work. The same can be said for personalization in marketing. It's doable, but it requires some effort. Are you ready?





Theme song: Afternoon by Maestross is on a royalty-free license from

Image credit: Othello's Lamentation by William Salter, 1857 (Wikimedia Commons - public domain)



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