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When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.


A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go todayl




I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.


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Theme song: Heroes United by ScoreStudio is on a royalty-free license from


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