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Episode Info:

One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers?


There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings.



We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.


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Theme song: Heroes United by ScoreStudio is on a royalty-free license from


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