HubnSpoke | HubSpotting with Adam Steinhardt and Zaahn Johnson
About This Show
Are you looking for a light-hearted, entertaining Podcast on HubSpot, Social media, sales and marketing? Would you like to be informed by experts and entertained at the same time?
Welcome to HubnSpoke, with Adam Steinhardt and Zaahn Johnson.
Adam is the Managing Director of The Kingdom. A Platinum HubSpot Partner from Adelaide, South Australia. Zaahn is hilarious, a former catwalk model and now social media, loving, full-time HubSpot wiz.
The Kingdom is the HubSpot International Partner of the Year, 2015.
HubnSpoke is a show that talks about all things HubSpot, with anecdotes from daily adventures of living and breathing the digital marketing revolution.
This podcast is perfect for business owners, passionate sales and marketing professionals wanting to get the latest inbound marketing information while having a chuckle. Find more at https://www.thekingdom.com.au/hubnspoke.
Most Recent Episode
#46 Clever Reporting Tricks to Improve Marketing ROI
Jun 22 17
Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing. For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics) It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts. Discover how using your triggers and stats to get you results, or find the weaknesses. Find out how you can make use of the data that can give you clues as to what is going on with your marketing. 88% of marketers want to know how to measure their return on investment for social media activities. (Social Media Examiner, 2015) (Source: https://www.hubspot.com/marketing-statistics) How can you use stats to appreciate your weaknesses and strengths? Let us say you get 150 clicks from your Facebook ad clicks, but only one conversion on the landing page? We help you understand where the weaknesses are.