Market The Brew
About This Show
The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.
This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace.
Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
Most Recent Episode
Episode 032: Influencer Marketing: Outreach to fans who reach out
Daylen Dalrymple is the Marketing and Digital Communications Manager at Stone Brewing based in San Diego where she oversees social media strategy and content, helps foster influencer and brand partnerships, and steers her team toward tools to help Stone execute their goals including being the standard bearer of independent craft beer. She was born and raised in Washington DC, ordered her first Arrogant Bastard Ale in an east village bar in 1999, and has been dedicated to spreading the gospel of craft beer ever since. Francesca Jasinski was born and raised in Grand Rapids and she has no shortage of affection for her West Michigan homeland. She graduated from Grand Valley State University in 2006 with a BA in Philosophy and began working in mental health with the intent to eventually pursue a Master’s degree in Social Work. Instead, after developing a strong appreciation for craft beer, she started working for Founders Brewing Co. in 2007 and never looked back. She worked as a server and a taproom manager before landing in her current role as PR & Communications Assistant.