Market The Brew
About This Show
The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.
This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace.
Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.
Most Recent Episode
Episode 042: Crafting Successful Events to Match Successful Beers
This episode is about driving traffic – butts in barstools. Specifically, the use of events in creating a compelling reason to come and visit. We are getting the perspective on this from two different breweries. Amanda Zivkovic is the Associate Brand Manager at Heavy Seas in Baltimore, MD. She assists in consumer promotion, tap room events and charity initiatives among other things. Our other guest is Amanda Martin with Walking Tree Brewery in Vero Beach, FL. Amanda is the Event Coordinator & Tasting Room Manager and one of the original team members of the Walking Tree Crew. She has been an integral part of developing the brewery as a highly sought-after event venue.
Episodes of This Show
Dec 19, 2017
Dec 5, 2017