Market The Brew
About This Show
The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.
This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of most unique, exciting and effective strategies, campaigns, and promotions. Digging into how problem or opportunity was identified; what was the thinking/idea and where did it come from. What worked and didn’t work. And, the results produced in the marketplace.
Our vision is that Market The Brew will be a source of ideas, inspiration, and marketing resources.Read more »
Most Recent Episode
Episode 044: A Crescendo of Convergent Brewery Collaborations
This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months. We’ll be diving into their marketing strategy to build up excitement and visibility around their opening. What’s unique about their approach is that they are making a series of collaborative beers with other local breweries to gain some pre-opening traction in what they are calling the Convergent Worlds Collaboration Series. CHRISTIAN LAYKE Co-founder and Head Brewer Beer has been a part of Christian’s fondest memories—travel to far-flung locations with family and friends, toasting his engagement at Ankor Wat, chatting around many a campfire, and so many more. Drinking beer in Europe, Africa, Asia and, of course, America, got him hooked on enjoying quaffable beer served from beautiful glassware in cozy settings. So much so he was compelled to leave his job at an environmental non-profit 10 years ago to become a commercial brewer. Christian is excited to now be realizing his dream of creating a spot like that in his home community. BRETT ROBISON Co-founder and General Manager It was a revelation when Brett realized beer wasn’t just a flavorless yellow beverage. He told his friends he’d open his own brewery someday. Ten years later the dream is about the become a reality. Brett has toured Europe drinking beer, quit his job in finance and did a brief stint as an assistant brewer. He followed that with managing multiple restaurants and most recently was General Manager of Republic in Takoma Park.Read more »