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Today's guest is Pixc's CEO and Founder Holly Cardew Holly has a really interesting story and has basically been a lifelong entrepreneur. It's always great to speak to the pure breeds, but it will come as no surprise that she has had her fair share of challenges along the way like most entrepreneurs. We discuss how her first 2 tech businesses didn't work, what she learned about market validation from these experiences, and what she learned about working with development agencies. We also talk about working with distributed teams, Pixc utilises a team of all remote workers, and we discuss the pros and cons of this set up during the episode. But don't call it outsourcing, Holly doesn't like the term outsourcing and you will hear why in this episode. We also talk about Holly's time in San Francisco, Holly still goes back there regularly, but for those who haven't been there and are interested in what it is like, Holly provides great insight. Enjoy the episode!

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