The Stache Podcast: Local SEO – Social Media – Email – Photography- For Restaurants & More
About This Show
Internet marketing advice, tips and tricks for restaurants and other local businesses. Learn how to use seo, social media, email, ads and more to successfully market your local business online.
Most Recent Episode
The #1 Rank Killer in Your Restaurants Local SEO – And How To Fix It Right Now
Jul 30 14
How would you like to see an influx of foot traffic come through your restaurants front door?
Scores of people ready to buy your appetizers, entrees, and desserts instead of your competitors just down the street.
It'd be great, wouldn't it?
You bet your sweet buns it would be (bakery reference.) :-)
But here is what you are doing wrong, along with most other restaurants who rely on Google to be found.
I like to call it "category corruption" and it's keeping you from ranking on the 1st page of search engines like Google, Yahoo, and Bing.
This one simple fix could have a profound effect on your revenue.
I'll show you how to identify and fix it.
How Restaurants Accidentally Categorize Themselves Incorrectly
Download Free Spreadsheet of Restaurant Categories
Click Image To Download
A Guide To Proper Category Association With Phil Rozek
Now that you have watched the video and downloaded the spreadsheet...
take an even deeper dive into proper category association for your local business with Phil Rozek of LocalVisibiltySystem.com.
You'll learn (from a seasoned local SEO pro):
Why proper categorization is so important...
What to do if Google doesn't have a specific category for your business...
How to identify low hanging fruit when choosing proper categories for your business...
And secret tips and tricks to fixing improper categories in your citations...FAST!
Just click the play button below to start listening now.
Resources From This Episode
Phil and I cover a lot of ground in this episode. Here are the resources that we discuss when identifying and fixing category associations.
Plus a small recap of what we discuss.
2014 Local Search Ranking Factors - Click
Phil's Big List of Powerful Citations - Click
Mike Blumenthals Google Category Finder - Click
Moz Local Category Finder (must create free account and be logged in) - Click
Yellow Pages Search Function - Click
Yext Power Listings (if it makes sense for you) - Click
Remember, when you choose your category and build your citations you need to, and I quote, "Take your damn time."
If you only fall into one category, stick to just that category. Don't pick a category that you don't fall into and if you can't find your specific category pick something as close to what you do as possible.
Research your category as best as possible on Blumenthals, Moz Local, and YP.
Don't be afraid to switch categories if your business shifts the products or services it offers by updating your cate