Hospitality Property School
About This Show
Hospitality Property School is a podcast produced by travel authorities that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience. We have spent 1000’s of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000’s of customers.
This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.Read more »
Most Recent Episode
KHDC 106 – Increase Booking by Getting More Website Visitors
5 days ago
Spending endless hours painstakingly perfecting your hospitality properties website if customers can’t find it online. http://keystonehospitalitydevelopment.com/membership-site Log in here to see what exclusive hospitality professionals are using Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am going to talk about “How to Improve Your Websites Visibility”. You can spend endless hours painstakingly perfecting your hospitality properties website, but all that work won’t work if customers can’t find it online. Ensuring the visibility of your hospitality property is key to growing your website traffic and increasing your direct bookings. What means can you use to increase your online traffic over the coming days, weeks, months, and years? We’ve put together 11 tactics for you to use. Each tactic will not only help drive traffic to your website, but it will also help you bring in consistent traffic. 1. Manage a ‘Google My Business’ listing The Google My Business is an essential tool for any website. Using Google My Business, you can input your hotel’s contact information into automatically optimised fields, as well as recent photographs and guest reviews within your listing. 2. New Content Creation Create a blog and set up a consistent publishing schedule. Blog articles are among the most popular types of content. They provide evidence of your knowledge, boost your credibility, and help bring in traffic from search engines. Keep in mind, consistency and quality matter far more than quantity. 3. Old Content Optimization If you have old content on your blog or website, don’t let it pine away into oblivion. You can revisit old content and update it with more relevant references. Republish it with a new date so it goes to the top of your blog. Continue reading to find out 8 more... http://www.KeystoneHospitalityDevelopment.com/KHDC106 Before you leave I would like to invite you to an inside video tour of the “Hospitality Property School Group” Membership Site. You can get immediate access at: http://www.KeystoneHospitalityDevelopment.com/KHDC103 Read more »