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Episode Info: This marks the beginning of 3 back-to-back episodes featuring female founders. All 3 of these upcoming guests succeeded in an industry with many curve-balls that is hard to make it in: the food industry. And out of sheer co-incidence, 2 of these founders happen to be Brazilian women taking the US food market by storm.We kick it off with Raquel Tavares, the founder & CEO of Fourth & Heart, who migrated at age six to Northern California with her mother and brother in the early 80’s. She currently lives in Los Angeles and is a mother of two young boys.  Raquel is the principal creator of Tava Organics, the parent company of 4th & Heart, which also happens to currently be the 4th fastest growing Food & Bev company in the country.If this quote by Eckhart Tolle, which appears on the Fourth + Heart web site, speaks to you (as much as it inspired me), then make sure to not miss this episode: "Life isn't as serious as the mind makes it out to be."Links mentioned:Fourth & HeartFourth & Heart on InstagramHitting The Mark Patreon PageFINIEN Brand ConsultancyHappiness Won____Full Transcript:F Geyrhalter:                 Welcome to episode 23 of Hitting the Mark. This is also the beginning of three back-to-back episodes featuring female founders. The only exception will be a very special episode, that I will sneak in between, which will mark the one year anniversary of this very show. All three of these upcoming guests succeeded in an industry with many curve balls, that is hard to make it in, the food industry. And out of sheer coincidence, two of these founders happen to be Brazilian women taking the US food market by storm. We kick it off today with Raquel Tavares, the founder and CEO of Fourth and Heart, an artisanal food brands based in Los Angeles, set on a mission to modernize ancient pantry food staples starting with a line of grass fed flavored, pure spreadable butters, known as ghee. Raquel a devout Ashtanga Yogini, snowboarder, lover of all things food was born in Brazil and later migrated at age six to Northern California with her mother and brother in the early eighties.She currently lives in LA with her family and is a mother of two young boys. She is the principal creator of Tava Organics, the parent company of Fourth and Heart, which also happens to currently be the fourth fastest growing food and beverage company in the country. She prides herself on the ability to tackle family, work, self and play. She wants to milk each minute of each day. And that being said, I'll make the most of each minute while I have her on the show.Welcome to Hitting The Mark Raquel.R Tavares:                     Thank you for having me.F Geyrhalter:                 Absolutely. I rarely have locals on the show, so this is fun. My company actually started out of a garage in Venice Beach on Rose Avenue, which I believe is also your stomping grounds and we don't even know each other....
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