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On this episode of Highsnobiety’s latest podcast Why It’s Cool, we chart the transformation of Crocs from the practical footwear choice of chefs and nurses everywhere to the ironically cool slip-on beloved by Demna Gvasalia and plenty of others in the fashion industry.

Host Lia McGarrigle is joined by Crocs’ own Michelle Poole, Rob Cristofaro and Treis Hill of Crocs collaborator Alife, and Brian Trunzo of trend forecaster WGSN to discuss all things related to the world’s coolest uncool thing.

Together they trace the Crocs brand’s nautical beginnings, mapping exactly how the shoe’s comfort and practicality won over legions of fans despite an almost universal agreement that the slip-on was the ugliest shoe ever made, and show how fashion’s embrace of Crocs was almost inevitable.

Despite his personal revulsion toward Crocs, Trunzo explains how the brand’s rise fits into the ugly sneaker trend and how it reflects wider changes in how we see ourselves in society. The Alife guys reveal how their Crocs collab was a “fuck you” to the streetwear market. And Poole tells us that, while Crocs knows full well you don’t like its shoes, it simply doesn’t care.

Listen to the full episode above and stay tuned for a new episode of Why It’s Cool next week.

In case you missed it, the second episode of ‘Why It’s Cool’ explores why cacti are having a pop-culture moment


Director of Editorial Video and Production, North America: J. Andrew Keegan

Editorial Director: Jian DeLeon

Host: Lia McGarrigle

Producer/Editor: Sonia Manalili

Guests: Brian Trunzo, Rob Cristofaro, Michelle Poole

Source 1: [Global News]. (2018, June 1). “Are ugly shoes this summer’s hottest fashion trend?” Retrieved from

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