Join my Facebook group here: http://hernanvazquez.com/facebook / Download your copy of my book here: http://hernanvazquez.com/book SUMMARY On this video, We’ll find out which campaign objective should you chose for your Facebook ads. Really tough topic, because when you’re starting with your Facebook ads campaign there are a million and one campaign objectives that you can choose. Personally, I choose three objectives most of the time. Let me introduce you into these three steps: Conversions Objective: Reach your main goal by using conversions campaigns and leveraging the power of Facebook advanced algorithm. Pay Per View Objective: With this objective you can get video views for your content, and then retarget people that watched certain percentage of the video (25% - 50% - 75%). Engagement Objective: Similar to the PPV Objective, this will allow you to create “engagement” audiences that you can then retarget with your products and services. Now, these three objectives described, will assist you to achieve your goals in your Facebook ads campaigns.