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Episode Info

Episode Info:

Hailey is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, DIY content kits and award-winning, tell-all weekly blog, she’s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.

Show Notes

“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

Content is King! Perhaps you were hoping otherwise but there is just no getting around this reality. But all content isn’t created equally. So how do you create the content that connects with your audience? This episode of The Entrepreneurial You has Hailey divulging all you need to know about your content plan.

Firstly, let’s debunk the myth that Content Marketing is only about creating written blogs. It is rather of way creating content and using it to build your audience.

It is a strategy of building your business by giving value to your community. As GaryVee would say, “give, give, give or jab, jab, jab” before you ask anything of your audience.

Hayley outlines her 5-step strategy that she recommends in building an effective content plan to use as part of your content marketing strategy.

  1. Look at past data
  2. Choose promo focus for upcoming month (theme, trajectory, etc)
  3. Identify content pieces for the month. What is your cornerstone content
  4. Brainstorm ideas for topics
  5. Build a content calendar

An easy way to grow your community is to use lead magnet. What you use is of course dependent on the price point of what you are trying to sell. FOr low priced items a simple PDF is great. Always base it on a need or a question that your ideal client has.

Don’t get overwhelm and try to do everything.

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Top Tip

In choosing your content plan/strategy, remember to talk with your people to know exactly they want from you.

Connect with Hayley Dale

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