Believe it or not, Black Friday will be here next month! In this episode, Salesforce Sr. Director of Product Marketing Ron Pereira shares the hottest marketing trends leading into the 2017 holiday season, new data on shopper behavior, and cross-channel strategies to help you get more from your holiday results. And this episode is not just for retail marketers. The holidays are on every consumer's mind from November to January, so use these tips to infuse every marketing message with seasonal relevancy and cheer. Tweet @youngheike or @marketingcloud with your thoughts on this episode or ideas for a future topic.