We all took part in, or at least witnessed, Cyber Week in some way, shape or form. But according to Rick Kenney, head of consumer insights for Salesforce Commerce Cloud, he’s “never seen a holiday season grow this dramatically.” The growth from the Holiday Cyber Week will influence your entire year and is something we need to pay attention to. In this episode, Rick shares his thoughts on key trends we saw this season. Spoiler alert: if you can make socks exciting, you are doing something right. Tweet @CollinsMeMegan, @crozul, or @marketingcloud with your thoughts on this episode or ideas for a future topic.