The Business of Podcasting - Audio Advertising
About This Show
As podcasts explode in growth many wonder what is the business of podcasting. This show explores the world of podcasting with a focus on the value of podcasts as a vehicle for marketing and advertising. We address why podcasts are good platforms for marketing and how podcasters and advertisers a like benefit from creating strong working relationships.
Most Recent Episode
We Discuss the IAB (Interactive Advertising Bureau) and NAB (National Association of Broadcasters) and How They Relate to the Business of Podcasting.
< 1 day ago
This week we tackle advertising standards and how terrestrial radio is interacting with podcasting. Our hosts are Heather Osgood (@heatherosgood) of True Native Media, Jessica Kupferman (@jesskupferman) of JK Media Agency, and Rae Palermo (@strawbrry14) of Strawberry Hill Productions.