The Business of Podcasting - Audio Advertising
About This Show
As podcasts explode in growth many wonder what is the business of podcasting. This show explores the world of podcasting with a focus on the value of podcasts as a vehicle for marketing and advertising. We address why podcasts are good platforms for marketing and how podcasters and advertisers a like benefit from creating strong working relationships.
Most Recent Episode
The Future Is Listening- from RSS to Streaming Podcasts
This week we delve into delivery, from RSS to streaming podcasts we talk about what the future might be for the listening experience. Whether on-demand or curated streams the future is listening. Our hosts are Heather Osgood (@hmosgood) of True Native Media, Jessica Kupferman (@jesskupferman) of JK Media Agency, and Rae Palermo (@strawbrry14) of Strawberry Hill Productions.