Hawke Media Podcast: Digital Marketing | Entrepreneurship | eCommerce | Social Media
About This Show
The Hawke Media Podcast is dedicated to helping entrepreneurs and executives crush the digital marketing game. Each episode features an interview with an entrepreneur, executive, or thought leader, discussing topics like: media buying, influencer marketing, Facebook ads, SEO, SEM, email marketing, social media, creative, retargeting, content marketing, branding, UX/UI design, content amplification, social acquisition, affiliate marketing, and more.
Most Recent Episode
28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan
Feb 14 17
The phrase “product/market fit” was coined by Marc Andreessen in his post “The Only Thing That Matters.” In short, product/market fit means being in a good market with a product that can satisfy that market. Many companies create an MVP and simply hope their product takes off. You can have a huge market, but if you don’t have a product that fulfills the needs of that market, you’re going to be missing out. So product/market fit is all about finding cohesion between having a good product and a large market. In this episode Joana Kogan, Product Manager at Gooten, explains how to line up your product with your market.