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Episode Info:

Haunts put a lot of thought and effort into marketing and trying to build a brand, but far too often sabotage it with unforced errors and simple mistakes.

You work hard to make sure your customers think highly of you and want to come back year after year. However, one small misstep can damage or even wreck all of that goodwill. So it's not enough to have a good brand strategy in place, you need to watch out for pitfalls that you, your actors or your marketing can fall into to damage it.

To that end, here are some of the more common ways we've seen haunted attractions sabotage their own brand unintentionally.

This Week's Episode Includes:

  1. Intro
  2. Conference Reminders
  3. A Quick Update About Us
  4. Intro Into Branding
  5. Inconsistent Design
  6. Irrelevant Merchandise
  7. Lack of Social Media Rules
  8. Inappropriate Content for the Brand
  9. Advertising Things Not in the Haunt
  10. Rogue Actors
  11. Character Control
  12. Conclusions

All in all, whether you're the brand manager or just an actor in the haunt, this is an episode you do NOT want to miss!

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