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A whopping 70% of online daters lie in their dating profile, mostly about height, weight and age, but only major exaggerations seem to matter much. That’s according to relationship and online dating expert Dr. Jess Carbino, who recently sat down with host Matt Rubel to talk about how people create their own personal storefront and romantic brand to attract the attention of potential mates on dating sites like Tinder and Bumble. She shared some surprising differences in how men and women personally brand themselves on dating platforms and why those brand stories may not be quite accurate.

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