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Christine Hunsicker had an idea to bring the sharing economy to apparel. Airbnb’s success had convinced her that consumers would embrace fashion rental: if people were willing to lay their heads on strangers’ pillows, she thought, they’d certainly be willing to wear clothes someone else had worn. So, she founded rental site Gwynnie Bee and CaaStle, the infrastructure platform that now powers fashion rental for Vince, Rebecca Taylor, American Eagle, Ann Taylor and others. In this episode, Hunsicker sits down with host Matt Rubel to talk about why rental is a great, profitable complement to retail and how fashion retailers should approach it.

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