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Episode Info: Episode – 38 Summary: On this episode of Hair Biz Radio, Hosts Mikey and Zakiyrah interview Sonja Walker, hairstylist and salon owner of twenty years. Show Notes: – How did Sonja get started in the hair industry? – She always did hair but never thought she’d want to do it for a living. – She always liked the fashion and edge of it. – She went to hair school and shocked her whole family. – What did you do when you finished hair school? – She began to excel in hair school and started working with a well-known L.A. stylist. – She worked in the stylist salon when she graduated from school. – She built a clientele and started doing booth rent. – She began working on commission and then booth rent again in her next salon. – She went on to her own salon in Fayetteville. – What type of homework did you do before you started your salon? – There was no research, she knew she needed a building. – She wishes she could have gone back and done it differently. – She felt like the work was all for a reason just to appreciate what she’d done. – What are some things stylists need to look out for when opening a salon? – Your location matters and you need to look into water heater, electrical, etc. – Make sure your building is equipped for a salon. – Make sure your paperwork is in hand before you open a salon. – You’ve got to be a pusher and you’ve got to love what you do. – Where are you located now? – She upgraded to a bigger salon, stayed there for eight years and now she’s downsized. – She got married, had a son and she’ll be moving back up again. – What was the difference from marketing when you began to modern marketing? – It used to be easier because there weren’t that many salons. – What music videos were your favorite to work on? – The rap videos, you often got to be an extra. – You get known for doing video sets. – How did you get hair stylists into your salon? – Commission is the best way to go for a salon, but booth rent is the way she went. – Make sure you can run your salon and pay your bills with nobody but you. – The business is to make money not put out money. – What sets your salon apart? – Her salon is in a great location, no worries about crime. – You feel comfortable on the inside. – Her prices, services, and professional atmosphere make people want to come back. – Stick to being professional, it brings in better clientele. – What’s one of the craziest edgy cuts you’ve done before? – She did a big photoshoot. – The hair was white blonde, pink and had stars at the top. – Why do you think a lot of people in the hair industry are not business savvy? – They’re uneducated and the money is good and quick. – This kind of success won’t last if you don’t focus on the business. – Did you struggle with money management when you started? – She had her first salon at 23, so all the money she made went into living the high life. – Since she work...
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