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In this, our 7th growth story, we speak with Michael Litt, Founder and CEO of Vidyard. A veteran of Ycombinator and with over $60m of investment raised, Vidyard is one of the North-American SaaS companies you should be be taking note of. They’re helping their customers use video to tell the narratives behind their business - across the full funnel. We speak with Michael about the power of video and why it’s so powerful - and how that’s being fuelled by the changing demographic of the B2B buyer. We talk Gen Z, their reliance on mobile and how businesses need to start seeing them as the B2B ‘buyers’ now. As they enter the B2B landscape, how they want to communicate now comes into the equations too. A generation that grew up with video at its core (Insta & Snapchat) - we need to take this into account. Video can tell passionate stories and they can help you connect with people as a human - humans love story telling. Selling is two people interacting and many, many businesses forget that.

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