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Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume--the more content created, the better. But the reality is that almost 70% of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create. Randy is the CMO and Co-Founder at Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer journey. In this episode, Randy unpacks what he called the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale--as well as identify and ramp up the key players in your organization who need to own this process. You’re going to learn a ton from Randy Frisch. Listen and Discover > The greatest misconception people have when it comes to content marketing. >Three keys to making sure that your content delivers value for your customers.What is a content experience? > How to drive profitable customer action and engagement with a content experience. > And much more...

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