Steve Woods is CEO of TideSmart Global, a Falmouth, Maine based experiential marketing company. Seems like someone in marketing could come up with a shorter term for the field, but anyway, it's a growing and important area of marketing – actually experiencing and interacting with a product, in a live setting in which you have to put down your phone. It's what many CMO's in the world of automotive and retail are looking for, and TideSmart Global provides it, all over the world. The company also has a strong focus on environmental sustainability, and developed and built Maine's first Net Zero office on the campus, where the interview was recorded (using batteries! really!). Steve has hosted his own podcast and radio show for many years, ran for Governor in 2014, and has strong opinions about the growth and direction of Maine's economy. We'll explore them more deeply in the episode, but the basic question is, do we let growth and entrepreneurship bubble up, or do we pick winners and losers? I'd love to hear your opinion. Which approach will net greater growth for Maine's economy?